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5 Best Practices to Increase User Experience in Your E-commerce Site

User experience is the experience a user has when interacting with your site. It can be challenging for a business to keep their website updated and functional for all users, especially when new features are added or old ones need maintenance. However, with the right strategies, it’s easier than you think. This blog post is part of our continued focus on Ecommerce UX design from both a user and visual standpoint. 

What is User Experience (UX)?

User experience is the overall experience that people have when using a product, service, or digital product. It’s the overall quality of a product, how easily it is to use, the ease of the navigation, and how convenient the experience is

Important Of User Experience in Ecommerce Sites

The best way to improve your user experience is to first understand why it’s important in the first place. Why are you even selling products online in the first place? If you sell products to make money, then you should be focused on improving the customer experience at all times. This means that when a customer is searching for your products, they will have a pleasant and positive experience. When your customers are happy, they are more likely to return to your site and buy from you again. It’s important to remember that not all happy customers will become loyal customers. However, in order to receive repeat business, you must make an effort to keep the existing customers happy.

Practices to Increase User Experience in Your Ecommerce Site

  • Develop a User Personas Sketch Your Visual Stylesheet
  • Create a RTFM Playlist of your Site’s Usability Issues
  • Always Show the Product Image, Even If it’s Not Visible Until After Purchase Is Complete
  • Establish Clear Calls-to-Action
  • Use AIDA to test Conversions

Develop a User Personas Sketch Your Visual Stylesheet

While you’re developing your product, it’s important to create a user persona. A user persona is a detailed profile of your target customers. It’s helpful because it creates a framework for your customers, which can assist you in creating better content, packaging your products, and designing your visual style.

Create a RTFM Playlist of your Site’s Usability Issues

To help improve your user experience, mark every usability issue you come across with a red flag. This can be done by creating a checklist of problems you find on your site (and your competitors’ sites) and looking for red flags on each item. When you discover usability issues, mark them with a sticky note and then create a list of usability issues using a red flag system. 

Always Show the Product Image, Even If it’s Not Visible Until After Purchase Is Complete

When creating a product page, you should always show your product’s image. This includes your product’s image, the product’s description, the price, and any other information on the page. It can help your visitors understand what they’re buying. Second, it shows your visitors the price of the product. This is especially important because it can prevent your customers from accidentally paying more than they intended.

Establish Clear Calls-to-Action

A call-to-action is a type of button that encourages users to take an action. When setting up your website’s navigation and layout, there are a few things you should keep in mind. 

Choose a clear call-to-action that

  • Is Easy to understand. 
  • Encourages users to take action. 
  • Is consistent with your brand.

Use AIDA to test Conversions

AIDA stands for Awareness, Interest, Desire, and Action. The best way to prompt users to test their user experience is by using the acronym. 

Awareness – The first step in prompting your users to test their experience is to make them aware of the issue. Usual ways to do this are by highlighting it, creating a checklist, or marking a red flag. 

Interest – The second step in prompting your users to test their experience is to build their interest. You can do this by providing helpful information or by designing your site so that it feels inviting. 

Desire – The final step in prompting your users to test their experience is to build their desire to complete the action. You can do this by designing your site so that it feels intuitive, by helping users complete the action, or by making the purchase process as easy as possible.

Wrapping Up

Ecommerce sites are tricky to design and implement, and many of the best practices for improving UX in ecommerce sites are simply trial and error. Luckily, once you’ve discovered some of the best practices for improving user experience in your ecommerce site, you can easily implement them in your own business. Take your e-commerce business to the next level with the guidance of highly experienced e-commerce business coaches helping you with the crucial details that go into building an e-commerce business. Save your Zoom spot today at https://ecommbizkit.com/.