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5 Reasons You Must Invest in SEO For Your E-commerce Business

The digital era has transformed the way people interact with businesses. Consumers can now shop for almost anything they want and expect to find it easily online. This new reality has forced all e-commerce businesses to be more innovative and strategic than ever before. Google is the most important search engine in the world right now, which means you need to invest money in your SEO if you want your business to rank higher in search results. Here are 5 reasons you must invest in SEO for your e-com business:

Google Is The Most Important Search Engine

Of all the places you could try to get customers for your business, why would you prioritize Google? Yes, the main purpose of SEO is to rank higher in Google’s search engine. But there is so much more to SEO than just that. Besides being the most important search engine, Google is also the most used search engine. It’s no wonder that Google is the most important search engine in the world. The more people you can get to find your business online the better.

You Need To Rank In Google’s First-Index Page

The first page of a Google search results page is called the “organic”, “natural” or “general” results page. This is the page that Google uses to determine which sites are the most relevant to search-engine users. If you rank higher in this page, then you have a much higher chance of ranking on other pages too. You rank higher by adding value to Google’s algorithms. You can do that by investing in SEO that improves the rankings of your website or pages. You must focus on improving the rankings of your website’s pages as well as the pages of your website’s sub-pages. This is because an organic search engine results page is a page with links to all your website’s pages (organic links).

SEO Is Constantly Changing

SEO has come a long way since the days of simple link building. Back then, the only thing you had to worry about was the quality of your website’s links. Today, however, SEO has become an ever-changing field. New algorithm updates from Google and other search engines are constantly changing the way you have to do SEO. To stay ahead of these changes, you must constantly read articles on SEO trends, attend SEO training or conferences and follow SEO experts on Twitter. The good thing is that SEO is a field that’s always evolving and there are plenty of opportunities to learn new things.

92% Of Consumers Use Google To Find Companies Online

Clearly, the future of your business is online. You can own a brick-and-mortar store, but you’ll always be on the losing side if you don’t have an online presence. One of the best ways to build your online presence is by investing in SEO for your e-com business. First, you’ll be on Google’s first-index page, which has already been explained above. Second, you’ll be at the top of most people’s searches. This means that people will come to your business’s website, be directed to your website, and buy from you. And third, you’ll be able to generate more leads and sales for your business.

Google Has A 30%+ Traffic Bias Toward Businesses Based In U.S.

A traffic bias is when Google shows a higher percentage of traffic to websites based in the United States. This is because Google has a 30% traffic bias toward US search engine results. This means that if your business isn’t based in the US, then you’re going to have a much harder time marketing your e-com business online. This traffic bias is why most e-commerce businesses are based in the US, even though not all of them are.

Google Helps You Grow Your Audience And Grow Revenue Too

To be successful in SEO, you must do a lot of research on the latest trends and other SEO methods. By doing so, you’ll have a better chance of understanding the field and staying ahead of the competition. You’ll also have a better chance of succeeding in SEO because you’ll be more informed. But there’s a lot more to success in SEO than just research and enhanced competency. That’s why you must also consider the impact that SEO has on your business’s revenue and your overall bottom line.

Bottom line

SEO is one of the best investments you can make for your e-com business. It has the potential to generate a lot of leads and sales for your business and will always be a vital part of the internet marketing strategy. By investing in SEO, you can expect to see a boost in your website’s rankings, gain more traffic to your website, and rank highly in Google search results. Get guidance from the most experienced E-com Business Owners and coaches at E-com Bizkit Incubators