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6 Psychological Triggers That Help You Increase Sales Online

Are you an entrepreneur with a burning desire to skyrocket your sales and drive business growth? We all know that increasing sales is a constant and long-term goal for us. But here’s the million-dollar question: Is there a secret recipe to captivate your customers’ attention and inspire them to hit that “Buy Now” button? Well, the good news is that there are indeed powerful psychological triggers that can help you boost your online sales and achieve remarkable results.

Whether you’re an e-commerce entrepreneur, a digital marketer, or a small business owner, understanding these psychological triggers is the key to unlocking higher conversion rates and maximizing your revenue.

Look no further! In this blog, we delve into the fascinating world of psychology and unveil six powerful triggers that can supercharge your online sales. But before we jump into that, let’s understand what psychological triggers are and how they work. 

What is Psychological Trigger and How Does it Work?

Psychological triggers, also known as emotional triggers, are stimuli that evoke strong emotional or psychological responses in individuals. These triggers can be external stimuli, such as words, images, or situations, as well as internal thoughts or memories. 

In the context of online selling, psychological triggers in sales are strategies used to influence people’s behavior and decision-making processes. These triggers leverage psychological principles and cognitive biases to encourage specific actions or responses from individuals. Psychological triggers are employed to increase sales, conversions, and customer engagement.

1. Offer for FREE

Purchasing a product or service online can carry a perceived risk, especially if the customer is unfamiliar with your brand. Offering something for free helps to lessen this risk by removing the financial commitment upfront. It allows potential customers to try your offering without any obligation and reduces the perceived risk associated with the purchase. By offering a free product or service, you create a sense of goodwill and build trust with potential customers, increasing the chances that they will choose to buy from you. It is also important to ensure that they won’t experience any hassle by the time of purchase and to avoid that read our blog E-commerce Order Fulfillment Problems and How to Avoid Them.

2. Create Limited Offers

Fear of Missing Out (FOMO)  is a psychological phenomenon where people have a fear of missing out on something valuable or exciting. Limited offers leverage FOMO by presenting an opportunity that is only available for a limited time or to a limited number of people. It makes people feel that they need to act quickly to secure the product or service. Scarcity taps into the fear of loss and creates a sense of urgency. For example, you offer 30% off some of your goods for only 2 days. Many people who are on the verge of making the purchase will eagerly seize the opportunity.

3. Leverage Customer Reviews

Customer reviews serve as a means of communication, indicating that potential customers are not the only ones interested in your marketing content. These reviews demonstrate that others have utilized your product or service and experienced significant success.  You have various opportunities to showcase customer feedback across different platforms, including your website, social media profiles, email campaigns, and datasheets. Psychologically, when prospects observe others sharing positive experiences, they are more likely to choose your brand over those that lack reviews. Additionally, customers who come across these reviews may be motivated to leave their feedback, thereby helping you increase your ratings.

4. Apply Psychological Pricing

It is a marketing strategy that uses pricing techniques to influence consumer perception and behavior. It involves setting prices at certain levels that are designed to evoke specific psychological responses and increase the likelihood of a purchase. The goal is to manipulate consumers’ perceptions of price, value, and quality to maximize sales and profits. Here are some common techniques used in psychological pricing:

a. Charm pricing: This involves setting prices slightly below a round number, such as $9.99 instead of $10. The idea is that consumers perceive the price as being significantly lower than it is due to the left-digit effect, where the first digit has more psychological weight than subsequent digits.

b. Decoy Pricing: With this technique, a third option is introduced that makes the original product or service seem like a better value. For example, a business may offer a basic version, a pro version, and a premium version. The premium version is priced very high to make the premium version appear more reasonable and attractive.

c. Bundle pricing: Offering products or services as a package deal or bundle at a slightly discounted price can create a perception of value and encourage consumers to make a purchase. The perceived savings can make the overall offer seem more attractive than buying each item individually.  Finding the right balance can decide your business’s future,  it can make or break your success in the market. It’s not just about putting a price tag on your offerings, it’s a strategic art that requires careful consideration. Knowing factors for pricing strategy can be a big help, read our blog 5 Important Factors to Consider when Pricing Your Products. 

5. Use Storytelling

Using stories is an effective technique to engage your customers’ minds and boost your sales. Why? Because stories have the power to evoke emotions, and the majority of our thinking occurs subconsciously, where emotional connections are formed. Through the skillful use of words, imagery, and sounds, stories have the potential to make you stand out amidst the sea of content. A well-told story helps people feel experiences that they haven’t even lived by activating areas of their brain related to sight, sound, taste, and movement. Additionally, a compelling story can enhance people’s perception of your trustworthiness and establish a meaningful connection between them and your product.

6. Use Strong Visuals

Having strong visuals is indeed a psychological trigger that can help to sell more products online. It plays a vital role in capturing attention, evoking emotions, creating brand identity, demonstrating products, encouraging social sharing, and simplifying communication. By incorporating visually appealing elements into your online sales strategies, you can effectively engage potential customers and boost your sales conversions. It is more likely to capture the attention of online shoppers as they browse through websites or social media platforms. When people are visually engaged, they are more inclined to stay on a page and explore further, increasing the chances of them making a purchase.

Bottom Line

To sum it up, the complexity of the human brain presents countless opportunities to increase online product sales. By exploring different strategies and combining them effectively, you can discover the most powerful approach. By using these psychological techniques, you can boost your sales and achieve greater success online. So, take advantage of the human mind and witness the growth of your online business.

Ready to take your e-commerce game to the next level? Don’t miss out on joining the incubator! Register now at www.ecommbizkit.com and secure your spot to gain invaluable insight and  thrive in the digital business realm.