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The Complete Guide to Naming an E-commerce Product

If you don’t give the market the story to talk about, they’ll define your brand’s story for you. 

– David Brier

In the world of e-commerce, product naming is an important part of your sales strategy. They provide your customers with important product information, help you build your brand voice, and ultimately, convince potential buyers to purchase. A strong brand name is crucial for establishing a solid brand reputation. It should be innovative, descriptive, search engine friendly, relevant,  and capable of building and maintaining customer trust. Additionally, it needs to remain relevant as your business expands.

Choosing the best product for your e-commerce takes a lot of time and effort. It is not a one-night effort it is well thought out and if you’re struggling to write a product name that sells, don’t worry we’ve got you. Check out the 5 steps below that will help you create how to name a product that will increase your brand visibility.

5 Steps To Name Your E-commerce Product

1. Know your Target Audience

Knowing your target audience is important when creating a good e-commerce product name because it allows you to create a name to resonate with and appeals to your specific customer base. Identify the characteristics, preferences, and demographics of your target audience. Consider factors such as age, gender, interests, and purchasing behavior. Research and analyze the needs, desires, and pain points of your target audience. What problems does your product solve? What benefits does it offer? Understanding these aspects will help you create a name that resonates with your audience.

Understanding the emotions and aspirations of your target audience enables you to evoke the right feelings through your product name. Whether it’s excitement, trust, comfort, or any other emotion, the name can play a significant role in triggering those emotional responses. This emotional connection can help differentiate your product from competitors and make it more memorable to your target audience.

By aligning the name with the preferences and expectations of your target audience, you increase the chances of creating a name that resonates with them and contributes to the success of your e-commerce venture.

2. Make A List

Write down all the words and phrases that come to mind that best describe the type of store you want to create. Be original and keep it straightforward. Think of terms and phrases that are consistent with the brand identity you are developing. For inspiration, consult readily available resources like Google and online name generators. Avoid choosing a name that could have a negative connotation. You want your brand name to be associated with positive things. 

Avoid jargon in making lists of your e-commerce product names. When you talk about products you often create names or terms that help you better understand. If you have proprietary names for your products, consider how meaningful they are to your potential customers. You may still include them for branding reasons, but make sure you include generic names or terms that also apply.

Make sure your product name is SEO-friendly.  Product names often double as title tags, link text, and various content throughout your site, therefore, they are some of the best places to include SEO keywords. Consider the words or phrases your customers would most likely use to find that product, and try to include them in the name.

3. Narrow It Down

Start removing the phrases and words that don’t resonate and prioritize the ones that do. Consider what will be simple for your typical customers to type into an online search. Try out different things with your friends to discover what works. Ask if the product name accurately describes the company. Is it simple to spell, speak, and remember? Short and catchy is typically preferable.

Make sure you have at least one option that includes your product name or some other personal information to cover all the bases. Other alternatives you might add are acronyms, like H&M, or straightforward yet thought-provoking phrases, like Dove, Adidas, or Samsung.

4. Differentiate from Your Competitors

List the product names of competitors and consider the messages they send. It’s a useful practice to look at their branding strategy to understand how you may differentiate yourself. If the majority of them contain a lot of keywords, take a different route and choose an unrelated name. If your biggest competitor uses the name of its founder, set yourself apart by considering evocative names.

Using the best positioning strategy, you can eliminate competitors who are standing in your way of achieving market-leading status. Creative naming can help you scale the steps more quickly.

5. Test Your Chosen Product Name

For the best options, start checking for domain availability. Test the e-commerce product name you have chosen to see its effectiveness. Keep an eye on Google Analytics and Webmaster Tools to make sure that the words and phrases you selected for product titles are bringing in relevant traffic. If something appears not to be working, don’t be afraid to change it up sometimes you need to tweak words a few times before you uncover the most optimal phrasing.

Besides checking the domain name, check social media platforms to see if your product name is available as a username. Also, if you’re in the United States, check the US Patent and Trademark Office to see if your brand is legally open for you to trademark.,  Make sure to grab your domain name and social media accounts while they’re still available.

Key Takeaway 

A brand name has a big impact on the business, it can create a brand perception and give customers a sense of value. 

If you want to create a brand name for your e-commerce business, there are a few things you should keep in mind. Choose a name that is unique and memorable. Make sure the name is relevant to your product or service.

With the tips and guides mentioned above, you should be able to create a brand name that will help your business stand out from the competition. The best way to evaluate one or multiple brand name options is by testing them with real users from your target audience. Branding is one aspect of our business’s success. We can share other secrets of e-commerce success with you. Join the incubator www.ecommbizkit.com today!