We will meet every 4th Wednesday of the month 25 January, time- 2-3pm EST

Best E-commerce Platforms For Small Businesses To Get Your Ideas Off The Ground

The online world is fierce, as a business owner you need to stand out and be unique from the crowd. That’s why it is required to have a professional-looking internet storefront. By selecting the best e-commerce platform for your small business, you may experience increased sales and closer reach of your objectives. You should think of it as the first phase of your small business e-commerce strategy.

Let us admit that starting an online business will always be the hardest part. You must be familiar with online traffic analytics, social media etiquette, digital marketing best practices, and more. The basis, though, is your website, which comes before all of this.

A new e-commerce business is exciting. You need to pick the best name for your business, design the logo and branding, and develop the website. It’s simple to think about your current demands, but it’s also crucial to consider your company’s future goals and the additional investments you’ll need.

Before we move forward to the deep details let us define first what is an E-commerce platform and what are the best e-commerce platforms for small businesses. 

What is E-commerce Platform?

E-commerce platforms are pieces of software that online stores utilize to control all of their merchant purchasing needs as well as their own seller needs. Examples of these needs include product pages, reviews, transactions, order fulfillment, customer support, and returns.

But how can you determine which platform would be most effective for your growing business? What characteristics should you watch out for? Your hunt for the best can get difficult because there are so many options available. This article will give you insights and guidance to start an ecom business.

7 Best E-commerce Platforms for Small Business

1. Wix

A user-friendly website builder with additional e-commerce-specific capabilities is also available on Wix. E-commerce features, such as order monitoring, online payments, multi-channel selling, and abandoned cart campaigns, are available with paid plans. To track your e-commerce KPIs, you also need access to analytics tracking, which requires a premium package (KPIs). 

Industry professionals advise only small to medium-sized firms to use it as an e-commerce platform due to concerns with slow loading times. Additionally, they restrict how you can modify your theme.

With different user tiers, Wix does have the ability to serve users beyond its core functions, which can be advantageous for companies that need additional digital specialists on their teams. Although you will undoubtedly pay extra for this support, it can be crucial for someone with minimal digital experience in building an eCommerce brand.

2. Shopify

The majority of individuals believe that Shopify is the greatest e-commerce program for small businesses. You may sell offline as well as online using our feature-rich site builder’s free tools and capabilities, which also include dropshipping, social commerce, and third-party marketplaces. You don’t need any coding knowledge to create your store with Shopify using any of the more than 100 commercial or free themes.

For business owners, Shopify also provides free email marketing, abandoned cart recovery, search engine optimization (SEO), and additional native tools. Because of Shopify’s robust mobile app, you can manage your company using capabilities for order fulfillment, product addition, real-time sales and inventory updates, and more from your phone. Do you lack a feature? There is a sizable library of more than 6,000 third-party apps that can increase the functionality of your website.

3. WooCommerce

It is a WordPress extension, one of the biggest and most widely used Content Management Systems (CMSs) for websites. The fact that it is free to install and use is its main advantage. Like WordPress, WooCommerce is open source, which means anybody may download, modify, and use its code.

WooCommerce is well-maintained with millions of customers worldwide, an enormous documentation library, and a ton of plugins and themes offered by both official and unofficial merchants. As a result, growing your e-commerce site becomes incredibly simple and affordable.

4. Square Space

Due to its simple UI, it is another excellent e-commerce website builder for small enterprises. You can create an online store utilizing Squarespace’s templates, drag-and-drop capabilities, and dependable functioning even if you have little to no technical knowledge.

Initially, a website builder and not necessarily an e-commerce platform, Squarespace has now incorporated tools to support online vendors. Squarespace may be used for product-based enterprises even though many of its users offer services rather than physical goods.

Top features include social network integrations, email marketing, tight scheduling, embeddable maps to assist customers to discover your actual location, and email marketing integrations (if you have one). Additionally, Squarespace provides tools for recurring billing for companies that rely on subscriptions.

5. Etsy

An online marketplace for sellers of one-of-a-kind or handcrafted goods. As everything is taken care of, they can be a wonderful way for new enterprises to get started. You don’t need to set up your own name or hosting, and Etsy will set up all of your payment methods. However, they do charge their users a listing fee and retain a portion of the sale price. This may have a big effect on your platform revenue.

Etsy is a terrific place to start for tiny, sole-trader firms testing the market for their handcrafted goods, but once you’re established you’ll probably want to chart your route.

6. Big Cartel

For manufacturers, artists, and crafters—the kinds of companies you’d expect to see on Etsy—there is a fully hosted e-commerce platform and website builder. Big Cartel offers marketing tools, domain name registration, and templates that may be customized.

Although you can change your website’s look and feel, Big Cartel only permits vendors to add five images per product. Due to the limited alternatives for payment and integration, scaling a multichannel business is much more challenging when using this platform.

Because pricing is based on how many items you sell, the cost may increase significantly as your company and product lines grow.

7. Weebly

It is tightly integrated with other Square-owned small business platforms because it is powered and run by Square. These include inventory management and a fully integrated and secure online shopping cart.

Weebly’s e-commerce platform for small businesses also features refined product search, a mobile checkout that is optimized, order management and processing, and adaptable shipping options. Weebly is undoubtedly one of the most basic e-commerce platforms in terms of capabilities, but it’s easy to use and conducive to starting a new business.

There you have the 7 best eCommerce platforms but still, numerous business choices are particular to your firm and your objectives. There is an e-commerce platform out there for every business, regardless of whether money or features—or something completely different—are the top concern. Finding a platform that is simple to use and willing to expand with you is ultimately what matters. 

Learn every step you need to launch an e-commerce website and grow it into a profitable business In Ecomm Bizkit Incubator, guided by the best e-commerce coaches. Apply the right knowledge in terms of mindset,  product development, branding, sourcing, and marketing. Learn what resources you need to build and run an e-commerce business. Register now at www.ecommbizkit.com to join monthly Zoom calls to stay on top of the latest marketing trends.